Saturday, January 30, 2010

Me like Asia, Part 1

My new toothpaste:

Darlie toothpaste has a somewhat absurd and amazing past. It was started by a Taiwanese company and called 黑人 or Hei Ren...which means "black people". Yup, that logo is exactly what you think it might be. A somewhat minstrel-like throwback that promises Asians a smile as bright as 'black people'. The logo has actually been toned down from its slightly more intensely racist past.

It gets worse...Darlie became the new name for the brand after the Taiwanese company was acquired by Colgate-Palmolive in 1985. Can you guess what its name was before?

Yup...you guessed correctly. It was "Darkie".




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